FTC press release fails to disclose accurate information on GetAwayGrey

Agency omits material facts to the public about vitamin supplement marketer and ability to reverse gray hair.

Charleston, SC. GetAwayGrey, a vitamin supplement marketer, settles a false advertising case with FTC . The company can no longer make claims that its product can prevent or reverse gray hair unless it meets the demand of the FTC by performing human clinical trials. Until trails are proven, GetAwayGrey is prohibited from selling its product or using “GetAwayGrey” name since the FTC deems it to be descriptive in nature on what the product promises to do.  

FTC announced the settlement with GetAwayGrey in a widely sent out press release on May 13, 2015. The headline of the release states: “ FTC: Root problem with Get Away Grey is that it doesn’t work.”.  FTC representative went on to say: “These companies claimed their supplements could treat gray hair at its roots, said Jessica Rich, Director of the FTC’s Bureau of Consumer Protection. “In fact, their root problem was a lack of evidence for their claims.”

The President of GetAwayGrey, Robin Duner-Fenter, contests the allegations as: “utterly and completely false”. According to Duner-Fenter, “the “root problem” is the agency has “no shades of gray” in how it reports, with Duner-Fenter stating: “The FTC misrepresented the facts by sharing a bias and one sided story without including the fact the agency requested, and we obliged, by sharing hundreds of customer testimonials, including videos from consumers, stating the product, in fact, does work”. Duner-Fenter went on to say. “The FTC also ignored the scientific evidence from The University of Bradford that confirms that the reason why we go gray is due to the depletion of the Catalase enzyme, which is the active ingredient in our product--Catalase breaks down hydrogen peroxide, the culprit to gray hair”. Fenter claims GetAwayGrey was based on the scientific findings that was widely reported by the mass media and scientific journals in 2009.

“I think our case represents a broader concern for all Americans and the First amendment and taking our rights to share all information about the product, both positive and negative. The FTC unilaterally took it upon itself to decide what is in the best interest of the consumer.  “I think Americans are smarter than that and can make informed purchase decisions, provided we share all the facts ”, Duner-Fenter states. “But instead, the FTC takes down a honest businesses, and the consumers freedom of choose. “  George Bowen, Owner of long standing established Charleston  business, Burbages, shared his thoughts on the FTC takedown, “It makes me sick on what’s happening to our country with Government encroaching into our personal lives”.  Brad Milne, a long term GetAwayGrey customer, who was also featured on the companies website with his before and after photos, stated: “It is not right that our Government takes my choose away on a product I like and want to buy.”